2025 marks the 26th anniversary of the Annual Giving Appeal & Idea Exchange.  

Each year, hundreds of institutions contribute thousands of samples, and what began 26 years ago as a paper direct mail exchange has become an idea exchange, including giving day sites and appeals, crowdfunding platforms, email appeals, videos, and other types of annual and regular giving samples and ideas. Want a sampling of what gets shared?

Here are some past video fundraising favorites.

Here are some past direct mail favorites.

Join us this year, and you'll be invited to test drive our new Annual Giving Inspiration ChatGPT, powered by 25 years and thousands of samples shared in the Annual Giving Appeal and Idea Exchange. 

And there's no cost.

There's just one way to participate in the exchange -- by sharing your own ideas and samples.  In return, you'll receive access to this year's 26th Annual Giving Appeal Exchange online collection (including 10 years of previously-shared samples.)       

Here is the drill:

You don't need to register.  Just share your pdf direct mail samples, email samples, links to Facebook pages, giving day appeals, crowdfunding pages, YouTube video samples, other Web sites or any clever ideas and strategies you wish to include.  Email your samples and links to: Samples@FundList.info.  (If your email attachments are too large, put them in Google Drive, Dropbox or some other file sharing program and send us a sharing link so we can download them.) Please include your contact information in your message(s).  You can send multiple emails if you like.  Please save direct mail pdf samples in a low-file-size resolution, and if possible, sort them by audience so we can group appeals by prospect audience.  In return we'll send you login instructions for accessing the online Annual and Regular Giving Appeal Exchange repository (which includes the last five years of samples).  There's no hard deadline for sharing samples electronically, but try to have them to us by July 15, 2025.  

Please say a few words about your appeals when you share them.  What worked well?  What didn't?  What are you most proud of?  Help the other participants understand what "the rest of the story" was with your annual giving appeals.  Put some notes in with your sharing. 

Institutions anywhere in the world are welcome to participate in the digital sample sharing.  We will compile a master listing of all participants and their contact names and will post it for participants who have additional questions about specific samples. Please contact us if you any questions.

We reserve the right to decline submissions for any reason, including those institutions that share a single sample or provide no context.  Third-party businesses cannot share samples on behalf of their customers.

Hope you'll join us for all the fun!

Bob

Bob Burdenski
Annual Giving Author, Trainer and Consultant
CASE Laureate and Crystal Apple Speaker
Moderator and Janitor, FundList
Bob@FundList.info